Replication Data for: Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment

Name: Replication Data for: Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment
Creator: Harvard Dataverse
Published: 2024-07-10T00:00:00+08:00

Harvard Dataverse2024-07-13 收录

眼动追踪广告效果

注意力溢出效应

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https://dataverse.harvard.edu/dataset.xhtml?persistentId=doi:10.7910/DVN/SBXLZ6 数据链接链接失效反馈

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资源简介：

Replication Data for: Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment 2024年7月10日 - Journal of Marketing Research Simonov, Andrey; Valletti, Tommaso; Veiga, Andre, 2024, "Replication Data for: Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment", https://doi.org/10.7910/DVN/SBXLZ6, Harvard Dataverse, V1, UNF:6:HVT8tixq8esKUt+kOobDeQ== [fileUNF] Replication Package for `Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment`

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Harvard Dataverse

创建时间：

2024-07-10

Replication Data for: Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment

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