Frequency and examples of code breaches found by the IGM or NBL in antidepressant advertisements in the Swedish Medical Journal in 1994–2003.
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See Table S2 for complete list of relevant articles.1Refers to IGM/NBL cases. Note that some cases revealed more than one type of article breach: see Table S1.2A few ads had contents ruled in violation in multiple cases.3Case numbers in the IGM/NBL database are indicated.4Percentage in cell of total, e.g. 13% of IGM/NBL cases, 4.8% of unique ads, and 5.1% of total ads breached article 1.
完整相关文献列表详见附表S2。 1 本项指代IGM/NBL相关案件。需注意,部分案件存在多种条款违规情形,详见附表S1。 2 少量广告的内容在多起案件中被认定为违规。 3 表格中标注了IGM/NBL数据库内的案件编号。 4 单元格内百分比均以总样本为基数计算,例如:违反第1条的IGM/NBL案件占总案件数的13%、占去重后唯一广告总量的4.8%、占广告总投放量的5.1%。
创建时间:
2015-12-02



