Predictive model assessment.

This study aims to determine, from the perspective of investors, the factors that predict Islamic unit trust (IUT) investment intentions. Additionally, this paper examines the moderating effect of fintech self-efficacy (FSE) on the relationship between attitude and investment intention. A total of 392 data were collected from IUT investors in Malaysia and analyzed using partial least squares structural equation modeling. The findings reveal that subjective norms have the highest impact on investment intention, followed by attitude and FSE, while religiosity is not significantly associated with investment intention in Islamic unit trust funds. Attitude significantly mediates religiosity-intention and Islamic financial literacy-intention relationships. FSE significantly moderates the attitude-intention relationship. The results shed light on the key factors that increase investing behavior and have direct managerial implications with regard to marketing strategies and target markets. These findings suggest that IUT service providers should take the lead in attracting customers through effective and targeted marketing initiatives, particularly by enhancing customers’ FSE and capabilities. This study provides empirical evidence on the interrelationships between Islamic financial literacy, religiosity, and FSE in examining investors’ behavior using the Theory of Planned Behavior framework. The study explores the moderating role of FSE on the relationship between attitude and investment intention.

本研究从投资者视角出发，旨在明确可预测伊斯兰单位信托（Islamic Unit Trust，IUT）投资意向的影响因素。此外，本文还考察了金融科技自我效能感（Fintech Self-Efficacy，FSE）对态度与投资意向间关系的调节效应。本研究共从马来西亚的伊斯兰单位信托投资者中收集了392份有效数据，并采用偏最小二乘结构方程模型（Partial Least Squares Structural Equation Modeling）进行分析。研究结果显示，主观规范（Subjective Norms）对投资意向的影响程度最高，其次为态度与金融科技自我效能感（FSE）；而在伊斯兰单位信托基金场景中，宗教虔诚度（Religiosity）与投资意向并无显著关联。态度在宗教虔诚度-投资意向以及伊斯兰金融素养（Islamic Financial Literacy）-投资意向的关系中发挥了显著的中介作用。金融科技自我效能感（FSE）对态度-投资意向的关系具有显著的调节作用。本研究结果明确了提升投资者投资行为的核心影响因素，对营销策略与目标市场的制定具有直接的管理实践启示。上述研究结果表明，伊斯兰单位信托服务提供商应通过高效且精准的营销举措主动吸引客户，尤其应着重提升客户的金融科技自我效能感与相关能力。本研究基于计划行为理论（Theory of Planned Behavior）框架，为探讨伊斯兰金融素养、宗教虔诚度与金融科技自我效能感之间的相互关系对投资者行为的影响提供了实证依据。本研究还考察了金融科技自我效能感在态度与投资意向间关系中的调节作用。