Research data on the Influence of Customer Engagement Theory on Influencers

This research data is used to examine the effect of customer engagement on social media influencers through both partial and simultaneous testing.

本研究数据集用于通过偏检验与同时检验两种方式，考察客户参与度（customer engagement）对社交媒体影响者（social media influencers）的影响效应。