Data and Code for: The impact of large-scale social media advertising campaigns on COVID-19 vaccination: Evidence from two randomized controlled trials

Name: Data and Code for: The impact of large-scale social media advertising campaigns on COVID-19 vaccination: Evidence from two randomized controlled trials
Creator: Massachusetts General Hospital; Johns Hopkins University; Abdul Latif Jameel Poverty Action Lab; Harvard; Harvard Kennedy School of Government; Yale; MIT; Stanford; Lynn Community Health Center
Published: 2023-01-01T00:00:00+08:00

ICPSR2023-01-01 更新2026-04-16 收录

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数据链接：

https://www.openicpsr.org/openicpsr/project/183610/version/V1/view?path=/openicpsr/183610/fcr:versions/V1/README.rtf&type=file 数据链接链接失效反馈

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资源简介：

COVID-19 vaccines are widely available in wealthy countries, yet many remain unvaccinated. We report on two studies (U.S. and France) with millions of Facebook users that tested strategies central to vaccination outreach: (1) health professionals addressing common concerns and (2) motivating “ambassadors” to encourage vaccination in their social networks. We can reject very small effects of any intervention on new first doses (0.16pp - U.S., 0.021pp - France), with similar results for second doses and boosters (U.S.). During the Omicron wave, messaging aimed at the unvaccinated or those tasked with encouraging others did not change vaccination decisions.

提供机构：

Massachusetts General Hospital; Johns Hopkins University; Abdul Latif Jameel Poverty Action Lab; Harvard; Harvard Kennedy School of Government; Yale; MIT; Stanford; Lynn Community Health Center

创建时间：

2023-01-01