Travel Influencer Endorsement for Homestays

Questionnaire Description for Upload:This is the survey instrument used to collect data from 217 urban tourists in Northern and Central India (2025). The questionnaire measures the impact of travel influencer endorsements on rural homestay intentions through rural image perceptions and subjective norms, based on the Theory of Planned Behavior (TPB).Key Features:16 items across 4 constructs (5-point Likert scale)Demographics: Gender, Age, Education, Occupation, StateEthical compliance: Declaration of Helsinki, informed consentAdministered via Google Forms (face-to-face by enumerators)Duration: 5-7 minutesConstructs: Travel Influencer Endorsement (TIE1-4), Subjective Norms (SNM1-5), Rural Food Brand Image (RFI1-4), Homestay Intention (HSI1-3)待上传问卷说明：本问卷为2025年面向印度北部及中部217名城市游客采集数据所用的调研工具，基于计划行为理论（Theory of Planned Behavior, TPB），通过乡村意象感知与主观规范，探究旅游网红代言对乡村民宿意向的影响。 核心特征： 1. 涵盖4个构念（construct），共16个题项，采用5级李克特量表（5-point Likert scale）进行评分 人口统计变量：性别、年龄、受教育程度、职业、所属邦 伦理合规：本调研符合赫尔辛基宣言（Declaration of Helsinki）伦理准则，已获取所有受访者的知情同意 调研实施：通过谷歌表单（Google Forms）开展，由调研专员当面协助完成 作答时长：单份问卷作答时长为5至7分钟 构念明细：旅游网红代言（Travel Influencer Endorsement, TIE1-4）、主观规范（Subjective Norms, SNM1-5）、乡村美食品牌意象（Rural Food Brand Image, RFI1-4）、民宿意向（Homestay Intention, HSI1-3）