eCommerce Benchmark KPIs: Global Household Care

In 2023, next to an add-to-cart rate of 15.3%, a cart abandonment rate of 76.4%, and a conversion rate of 3.6%, the eCommerce Benchmark KPIs for the global Household Care market also consist of an AOV of US$40.8, a discount rate of 13.7%, and a return rate of 3.2%.

至2023年，全球家庭护理市场的电子商务基准关键绩效指标（KPIs）包括：15.3%的加入购物车率、76.4%的购物车放弃率、3.6%的转化率，此外，平均订单价值（AOV）为40.8美元，折扣率为13.7%，退货率为3.2%。