NEOLOGISM FORMATION THROUGH COMPOUND NOUNS IN DIGITAL COMMUNICATION

Abstract. Digital communication has become one of the most productive environments for lexical innovation in contemporary English. One of the most significant mechanisms of neologism formation in this domain is compounding, particularly compound nouns. This article explores how compound nouns function as a primary linguistic strategy for creating neologisms in digital communication. It analyzes structural patterns, semantic motivations, and pragmatic functions of newly formed compounds in online discourse, including social media, messaging platforms, blogs, and internet-based professional communication. The study demonstrates that compound nouns reflect technological development, cultural shifts, and communicative efficiency, making them a central feature of modern lexical evolution.摘要。数字通信已成为当代英语词汇创新最为活跃的领域之一。该领域中新造词形成的最重要机制之一便是复合构词法，尤以复合名词为甚。本文探讨了复合名词如何作为数字通信领域中新造词生成的核心语言策略。本文分析了包括社交媒体、即时通讯平台、博客以及互联网专业沟通在内的网络话语中新造复合词的结构模式、语义动因与语用功能。本研究表明，复合名词映射了技术发展、文化变迁与沟通效率需求，使其成为现代词汇演变的核心特征之一。