Data for: Affective judgment in creative design: A method of fitness evaluation to the problem/solution spaces

A method of fitness evaluation to the problem/solution spaces is proposed based on the affective judgment in creative design. Six experienced designers and one-hundred-one users participated in a set of exploratory experiments on affective judgement of automobile design. From the experimental data, we identify the differences in designer’s affective appeal in a design and user’s affective response to the design. From data analysis, we confirm the general validity of that the ‘creative’ aspect of design can be described by introducing the notions of ‘default’ and ‘surprise’ problem/solution spaces. The affective judgments based on the expectations of designers and users are shown to be an effective alternative to quantitative metrics in design evaluation and concept selection. The presented findings implicate that the success and creativity are not the same, the ultimate goal of design practice is to find solutions that are both creative and successful.

1. The semantic scale adopted in the experiment was in Chinese Adjectives;
2. The method is basically a qualitative judgment based on the quantitative algorithms based on the affective judgment in creative design process.

本研究基于创造性设计中的情感判断机制，提出了一种面向问题与求解空间（problem/solution spaces）的适配性评估方法。研究招募6名资深设计师与101名普通用户，开展了一系列汽车设计情感判断的探索性实验。通过对实验数据的分析，本研究明确了设计师的设计情感诉求与用户的设计情感反馈之间存在显著差异。数据分析结果证实，通过引入“默认（default）”与“惊喜（surprise）”问题与求解空间的概念，可实现对设计创造性维度的有效描述。基于设计师与用户预期的情感判断，可作为设计评估与方案遴选阶段替代传统量化指标的有效手段。本研究结果同时揭示，设计的成功性与创造性并非完全等同，设计实践的终极目标是寻求兼具创造性与成功性的解决方案。
1. 本次实验采用的语义量表由中文形容词构成；
2. 该方法本质上是以创造性设计流程中的情感判断为核心依据，依托量化算法实现的定性评估手段。