Policy recommendations for digital banking development contributing to sustainable development in Vietnam

The prolonged period of the COVID-19 epidemic has dramatically impacted the lives of every individual globally, giving rise to social risks and affecting all aspects of operations, including banking activities. Because direct transactions cannot be made, customers must go through the Internet to make their transactions. The Internet creates many channels for consumers to participate in transactions, interact with banks, and conveniently use financial services. This leads to consumers’ habits shifting from offline to online and non-cash payments. This shifting trend pushes banks to change to meet customer needs and the widespread deployment of mobile banking, online banking, and digital banking to satisfy requirements and increase customer experience while competing with financial technology companies. Thus, the article’s goal is to explore critical factors affecting digital banking development, and from that, the author gave policy recommendations for developing digital banking in Vietnam. Based on the article’s goal, the researchers utilized a combination of qualitative and quantitative methodologies with a sample size of 350 managers related to 10 commercial banks in Hanoi and Ho Chi Minh City using SPSS 20.0 and Amos to process the data survey. The study’s contributions help policymakers and banking managers apply research results to develop six policy recommendations for digital banking, an inevitable trend of commercial banks today. The research results also analyzed the significant advantages, difficulties, and challenges. The research paper has presented some advantages, pointed out some problems and difficulties that Vietnamese commercial banks face, and proposed policy recommendations for digital banking and sustainable development.

新型冠状病毒肺炎（COVID-19）疫情的长期持续，对全球民众的日常生活造成了剧烈冲击，催生各类社会风险，同时对包括银行业在内的各行业运营全环节均产生了显著影响。由于无法开展线下直接交易，消费者只能通过互联网完成交易行为。互联网为消费者参与交易、与银行互动以及便捷获取金融服务提供了多元渠道。这推动消费者的行为习惯从线下转向线上，非现金支付的使用比例也随之提升。这一转型趋势迫使银行做出调整以适配客户需求，因此各行纷纷大规模部署手机银行、网上银行与数字银行（digital banking）服务，以期在与金融科技公司的竞争中满足客户要求、提升用户体验。因此，本研究旨在探究影响数字银行发展的关键因素，并据此为越南数字银行的发展提出政策建议。基于上述研究目标，研究者采用定性与定量相结合的研究方法，以河内与胡志明市10家商业银行的350名管理人员为调研样本，并借助SPSS 20.0与Amos软件对调研数据进行处理分析。本研究的理论与实践价值，可为政策制定者与银行管理者应用研究成果提供参考，进而提出六条适配当前商业银行必然发展趋势的数字银行建设政策建议。此外，研究成果还分析了数字银行发展的显著优势、现存困境与面临的挑战。本研究论文阐述了相关发展优势，指出了越南商业银行当前面临的各类问题与困境，并就数字银行建设与可持续发展提出了针对性政策建议。