The Role of Fear of Missing Out (FoMO) in Shaping Digital Consumption Behavior Implications of IT Product Adoption and User Retention

Fear of Missing Out (FoMO) has emerged as a significant psychological factor influencing digital consumption behaviors, particularly in the context of IT product adoption and user retention. This study examines the role of FoMO in shaping consumer engagement with digital platforms and technology-based services. Drawing upon existing literature, we explore how FoMO affects user behavior, leading to impulsive digital purchases, increased social media engagement, and prolonged screen time. The study also investigates the mediating effects of psychological and social variables, such as stress perception, social support, and procrastination, on the relationship between FoMO and digital consumption. This study uses the statistical technique of Structural Equation Modeling (SEM) with SmartPLS as an instrument. Using Google Forms, data from 375 respondents were collected online, but only 353 responses were valid. Respondents are students and employees from Jakarta, Bogor, Depok, Tangerang, and other cities in Indonesia. This study uses the Purposive Sampling method; Data were collected in March 2025. This study contributes to providing deeper insights into the impact of fear of missing out (FOMO) on digital consumption behaviors, particularly in the context of IT product adoption and user retention. So that more users can consider the excessive fear of missing out habit.错失焦虑（Fear of Missing Out, FoMO）已成为影响数字消费行为的关键心理因素，在IT产品采纳与用户留存场景中其影响尤为显著。本研究旨在探析FoMO对消费者参与数字平台及技术型服务行为的作用机制。本研究依托现有文献基础，剖析FoMO如何作用于用户行为，进而引发冲动性数字消费、社交媒体参与度提升以及屏幕使用时长延长等现象。同时，本研究还考察了压力感知、社会支持及拖延行为等心理与社会变量在FoMO与数字消费的关联中所发挥的中介效应。本研究采用结构方程模型（Structural Equation Modeling, SEM）方法，以SmartPLS作为分析工具。研究通过谷歌表单（Google Forms）开展线上数据收集，共回收375份问卷，最终有效样本量为353份。调研对象为来自印度尼西亚雅加达、茂物、德波、丹格朗及其他城市的学生与在职人员。本研究采用目的性抽样法，数据收集工作于2025年3月完成。本研究可为探析错失焦虑对数字消费行为的影响提供更深入的理论视角，尤其聚焦于IT产品采纳与用户留存场景，助力更多用户正视过度错失焦虑的行为倾向。