Slave Trade Ads in the 19th Century: Textual Trajectory, Entextualization and Indexical Orders Mobilized on Contemporary Ads

ABSTRACT The present article features the analysis of the textual trajectory and the entextualizations of two ads concerning slave trade issued in 1854 - i.e., in the 19th century - in the Correio Paulistano newspaper. It also features the analysis of five ads posted in this century (21st) on the Mercado Livre website. One of my main goals was to highlight the indexical orders precipitated in those entextualizations. To achieve such goals, I took bases on the notion of ‘textual trajectory’ as it is employed by Blommaert (2010) and Fabrício (2013, 2014); on Bauman and Briggs’ (1990) concept of ‘entextualization’, and on the notion of ‘indexical order’ as Silverstein (2009) has presented it. By tracking both the ads’ textual trajectory and the entextualizations of discourse, it was possible to notice these indexical orders deeply related to black people’s lives: dehumanization, objectification, abjection, inferiority, devaluation, and precarization.摘要 本文针对两则1854年（即19世纪）刊载于《圣保罗邮报》（Correio Paulistano）的奴隶贸易相关广告，展开文本轨迹与语篇实体化（entextualization）过程的分析，同时还对21世纪发布于美客多（Mercado Livre）平台的五则广告进行了研究。本文的核心研究目标之一，是揭示上述语篇实体化过程中所蕴含的指号秩序。为达成上述研究目标，本文采用了布隆马特（Blommaert, 2010）与法布里西奥（Fabrício, 2013、2014）提出的"文本轨迹"概念、鲍曼与布里格斯（Bauman & Briggs, 1990）的"语篇实体化"理论，以及西尔弗斯坦（Silverstein, 2009）所阐释的"指号秩序"概念。通过追踪广告的文本轨迹与话语的语篇实体化过程，本研究得以发现这些与黑人群体生活深度绑定的指号秩序：去人性化、客体化、卑贱化、身份低等化、价值贬抑与不稳定化（precarization）。