Data_Sheet_1_Framing Effects on Online Security Behavior.docx

We conducted an incentivized lab experiment examining the effect of gain vs. loss-framed warning messages on online security behavior. We measured the probability of suffering a cyberattack during the experiment as the result of five specific security behaviors: choosing a safe connection, providing minimum information during the sign-up process, choosing a strong password, choosing a trusted vendor, and logging-out. A loss-framed message led to more secure behavior during the experiment. The experiment also measured the effect of trusting beliefs and cybersecurity knowledge. Trusting beliefs had a negative effect on security behavior, while cybersecurity knowledge had a positive effect.

本研究开展了一项带有激励机制的实验室实验，旨在探究收益框架与损失框架警示信息对网络安全行为的影响。本实验以五项具体安全行为的执行结果作为实验期间遭遇网络攻击的概率衡量指标，这五项行为分别为：选择安全连接、在注册流程中仅提供必要信息、设置高强度密码、选择可信供应商以及主动注销账号。实验结果表明，损失框架警示信息可促使参与者表现出更安全的网络行为。本实验同时测算了信任信念与网络安全知识的影响效应，其中信任信念对网络安全行为存在负向影响，而网络安全知识则对其存在正向影响。