Distribution of online shopping payment methods in Denmark 2021

Debit or credit card was the leading shopping payment method in Denmark in 2021, used by more than half (52 percent) of e-commerce users. Mobile payments, such as MobilePay, came in second, with 22 percent of respondents. Approximately 13 percent of Danish online shoppers used PayPal, while four percent used online banking. Regarding the preferred payment cards, most consumers opted for Dankort and Visa/Dankort cards. Zalando leads the way In Denmark, e-commerce sales of local online retailers reached over 130 billion Danish kronor in 2021. In comparison, sales from foreign retailers amounted to around 50 billion Danish kroner. Even if the market presence of cross-border retailers is limited, the German online fashion retailer Zalando was the leading e-tailing company that year, with approximately six percent of the market share.A penchant for fashionIn 2021, almost 70 percent of online shoppers purchased clothing and sports equipment, illustrating the popularity of fashion e-commerce in Denmark. However, the value of online fashion sales varies from season to season. In the months leading up to some of the major national holidays - which take place in the second and fourth quarters of the year - Danes tend to spend more on fashion and accessories.

在2021年，丹麦的电子商务购物支付手段中，借记卡或信用卡占据首位，超过半数（52%）的电子商务用户选择使用。移动支付，例如MobilePay，位列第二，占比为22%。大约13%的丹麦在线购物者使用PayPal，而4%的人选择在线银行支付。就偏好的支付卡而言，大多数消费者倾向于使用Dankort以及Visa/Dankort卡。Zalando引领潮流在丹麦，2021年，本地在线零售商的电子商务销售额超过1300亿丹麦克朗。相比之下，外国零售商的销售额约为500亿丹麦克朗。尽管跨境零售商的市场渗透率有限，但德国在线时尚零售商Zalando当年仍是领先的电子商务公司，市场份额约为6%。崇尚时尚在2021年，近70%的在线购物者购买了服装和体育用品，这一现象凸显了丹麦时尚电子商务的流行。然而，在线时尚销售额的季节性波动较大。在年度重大国家假期前几个月——即每年的第二季度和第四季度——丹麦人倾向于在时尚和配饰上投入更多资金。