Partial open coding process.

With the lifestyle change, users’ demand for furniture has shown a trend for personalization and diversification. The customized furniture market is growing rapidly and gradually becoming an indispensable choice for lifestyle items. The present qualitative study sought to identify the influencing factors and relationships of user demand for customized furniture. This study constructed a 4E semi-structured interview guide, which means that interviews were conducted from 4 dimensions: essential information, information extraction, user experience, and product expectation. The interview results were coded and analyzed in combination with grounded theory. Based on the identified 38 concepts and 10 categories, we obtain 4 main categories: fundamental condition, operation behaviour, sensory value and emotional value. For the factors that affect the demand of customized furniture users, customized furniture enterprises can start from 2 levels of publicity and product design to meet user demand and improve the user purchase probability.伴随生活方式的变革，用户对家具的需求愈发呈现个性化与多元化的态势。定制家具市场正迎来高速增长，并逐渐成为家居生活用品中不可或缺的选择。本质性研究旨在厘清定制家具用户需求的影响因素及其内在关联。本研究搭建了4E半结构化访谈提纲，围绕基本信息、信息提取、用户体验及产品预期四大维度开展访谈。结合扎根理论对访谈结果展开编码与分析。基于识别出的38个概念与10个范畴，最终提炼出四大主范畴：基础条件、操作行为、感官价值与情感价值。针对定制家具用户需求的影响因素，定制家具企业可从宣传与产品设计两大维度切入，精准契合用户需求，提升用户购买概率。