Awareness and adoption of agricultural ecommerce applications in Bushbuckridge local municipality, Mpumalanga Province

This study focuses on the Awareness and Adoption of Agricultural E-commerce Applications in Bushbuckridge Local Municipality, Mpumalanga Province. The aim is to understand how much smallholder farmers know about agricultural e-commerce platforms and what influences their willingness to adopt them.<br> Data was collected using a structured questionnaire. After gathering the responses, It was coded, cleaned, and entered the data into SPSS (Version 29). Descriptive statistics were used to describe the farmers’ socio-economic characteristics such as age, gender, education level, income, access to the internet, and smartphone ownership. A chi-square test was applied to examine whether farmers’ awareness of e-commerce applications is related to their willingness to adopt them. To identify the key factors influencing adoption, I used a binary logistic regression model, which helped analyse how variables like technology access, user ability, social influence, and extension services affect the likelihood of adoption. Data collection followed all ethical requirements. Participants were informed about the purpose of the research, participation was voluntary, and no identifying personal information was recorded. Ethical and institutional approval for data collection was obtained before conducting the study.

本研究聚焦于南非普马兰加省布什布里奇地方自治市的农业电子商务应用认知与采纳情况，旨在探明小农户对农业电子商务平台的认知程度，以及哪些因素会影响其采纳意愿。
本研究采用结构化问卷开展数据采集。回收问卷后，研究人员对数据进行编码、清洗，并将其导入SPSS（29.0版本）中。研究运用描述性统计方法，分析农户的社会经济特征，包括年龄、性别、受教育程度、收入水平、互联网接入情况以及智能手机拥有率。采用卡方检验，探究农户对电子商务应用的认知与其采纳意愿之间是否存在关联。为识别影响采纳行为的关键因素，本研究运用二元逻辑回归模型，分析技术可得性、用户能力、社会影响以及推广服务等变量对农户采纳意愿的作用强度。
本研究的数据采集严格遵循全部伦理规范：研究人员已向所有参与者告知研究目的，参与者可自愿参与本研究，且未收集任何可识别的个人身份信息。本研究开展前已获得伦理审查与机构审批，确保数据采集流程合规。