相关数据集
Dataset for the manuscript of Influencing Mechanism of Parasocial Interaction on Impulse Buying in Livestreaming Commerce
Interactions between the anchor and viewers play an important role in fostering viewers’ fashion product impulse buying in the fast-growing livestreaming commerce. However, its influence mechanism is
DataCite Commons2025-07-02 更新121
Consumers who mostly buy on impulse online or in-store in the U.S. 2023
Consumers who are most likely to make impulse purchases online or in-store in the United States in 2023
Statista60
Reliability and effectiveness.
The anthropomorphic design of beverage packaging has gained significant attention as an innovative marketing strategy. This study systematically examines how anthropomorphic visual and verbal cues in
NIAID Data Ecosystem40
Dataset AI Influencer on Impulsive Buying
This dataset contains respondents' answers regarding A.I. Influencer Characteristics, Impulsive Buying, Perceived Value, and Positive Emotional Appeal.
Mendeley Data50
