Conceptual model to identify factors with influence in Brazilian beef consumption

The complexity of the consumers' behavior has taken the food industry to a new level of dynamism. Therefore, understanding the factors that influence this behavior is decisive for the differentiation of products to niche markets and even to adjust the supply according to consumers' expectancy. This article proposes a conceptual model to identify the factors influencing beef consumption in Brazil. The methodological approach was characterized by a systematic review through a synthesis of research related directly to this topic. Therefore, 76 papers published during the 2000-2014 period, including official documents (statistics), full research papers, abstracts, proceedings, and reports, were selected. Four main factors were related to influences in consumer behavior and/or directly in beef consumption: sociocultural, economic, health/food, and environmental. Among these dimensions, there was an emphasis on recent publications related to health/food and the environment. The compilation and analysis of these papers enabled the conception of the proposed model and suggests the consideration of four main dimensions in beef consumption.

消费者行为的复杂性促使食品行业迈入了全新的动态发展阶段。因此，明晰影响消费者行为的各类因素，对于实现产品面向细分市场的差异化定位，乃至依据消费者预期调整供给策略均具有决定性意义。本文提出了一款用于识别巴西牛肉消费影响因素的概念模型（conceptual model）。本研究的方法论框架采用系统综述（systematic review）法，通过综合梳理与该主题直接相关的研究成果得以实现。最终筛选出2000年至2014年间发表的76篇相关文献，涵盖官方统计文件、完整研究论文、摘要、会议论文集及研究报告。研究共识别出四类对消费者行为乃至牛肉消费具有直接影响的核心因素：社会文化因素、经济因素、健康/食品因素以及环境因素。在上述维度中，近期关于健康/食品与环境主题的研究成果受到了重点关注。通过对上述文献的整理与分析，本文完成了所提出的概念模型的构建，并建议在巴西牛肉消费相关研究中纳入上述四大核心维度。