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It's Not the Thought that Counts: A Field Experiment on Gift Exchange and Giving at a Public University

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NBER2016-11-01 更新2025-01-04 收录
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https://www.nber.org/papers/w22867
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One of the most important outstanding questions in fundraising is whether donor premiums, or gifts to prospective donors, are effective in increasing donations. Donors may be motivated by reciprocity, making premium recipients more likely to donate and give larger donations. Or donors may dislike
提供机构:
美国国家经济研究局
创建时间:
2016-11-01
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