TramLab Toolkit #1 Gender-sensitive Communication Campaigns

This toolkit is one of four designed by the TramLab team to help improve public transport safety for women and girls. Communication campaigns play a major role in activating and shifting community attitudes and behaviours to social issues.该工具包是TramLab团队开发的四款工具之一，旨在助力提升女性与女童在公共交通领域的出行安全。传播宣传活动在激活公众对社会议题的参与、转变其相关态度与行为方面，发挥着核心作用。