INNOVATIVE POTENTIAL OF GREEN TOURISM

This article substantiates that the development of green tourism is an effective tool for preventing and mitigating negative consequences arising from the rapid growth of the tourism industry. Tourism is recognized as a key strategic sector of Uzbekistan's national economy, engaging all four market participants: the state, households, entrepreneurs, and consumers.本文论证表明，发展绿色旅游（Green Tourism）是防范并缓解旅游业快速增长所引发各类负面后果的有效手段。旅游业被认定为乌兹别克斯坦国民经济的核心战略支柱产业，涵盖政府、居民家庭、企业经营者与消费者四大市场参与主体。