Nurturing Sustainability -FRG24-E-B38

This study aims to identify the factors that shape sustainable consumer behavior and satisfaction with this behavior among Generation Z in the UAE. The model was empirically tested with partial least squares structural equation modeling (PLS-SEM) on 389 survey responses from Generation Z in the UAE.本研究旨在识别阿拉伯联合酋长国（United Arab Emirates，UAE）Z世代（Generation Z）的可持续消费行为，以及该群体对自身此类消费行为满意度的相关影响因素。本研究采用偏最小二乘结构方程模型（Partial Least Squares Structural Equation Modeling，PLS-SEM），基于针对该群体收集的389份问卷回复数据，对所构建的研究模型开展实证检验。