Starbucks Visitation - July (Detailed)

The Starbucks Visitation Detail Data Set is an individual signal level report of anonymous mobility data that includes LocationID, Encrypted Mobile Ad ID, Distance from Location centroid, and timestamp of a signal. In this sample, we combine the signal detail with the POI data set to generate context. Data Schema: LocationID = unique identifier of the location visited EID = Anonymized Persistent identifier of the Mobile Phone Distance = Distance from center of the store d_utc = timestamp of signal Address1 = Postal Address of the location City = City of the location State = State of the location Postal_Code = Postal code of the location Dma_desc = DMA of the location (USA only) country = Three Letter ISO of country lat = Latitude of the location lon = Longitude of the location brandid = brandID of the location name = Brand Name of the location

搜集汇总

背景与挑战

背景概述

该数据集提供了七月星巴克门店访问的详细匿名移动信号数据，包含位置ID、加密移动设备标识、距离和时间戳等信息。结合POI数据，它还集成了门店的地理位置、地址和品牌详情，用于生成上下文分析。