Exploratory content analysis of direct-to-consumer pet genomics: What is being marketed and what are consumers saying?

The Genetic Company Dataset and Amazon Review Dataset accompany an exploratory content analysis into the direct-to-consumer pet genetic industry. Multiple file formats are provided, though Atlas.ti 9 is the program recommended for importing the data. Please contact the author directly with any questions about the data.本数据集包含遗传公司数据集与亚马逊评论数据集，配套用于针对直面消费者（direct-to-consumer, DTC）模式宠物遗传产业的探索性内容分析。本数据集提供多种文件格式，推荐使用Atlas.ti 9软件完成数据导入操作。若对本数据集存在任何疑问，请直接联系本文作者。