US McDonald Visitation Data

We offer place visitation data which positions people within certain points of interest. Our proprietary data platform and algorithms processes billions of raw location signals everyday to position mobile users within polygonal geofences across millions of locations. We automatically detect anomalies remove employees and passerbys to produce a clean data sets of visits to retail automotive fast food and other POIs.

We will provide similar data globally across all countries

Tables
1. Visitation data for any POI's
Provided Sample data for McDonald Visits

Fields

- ID
- Name
- do_date
- year
- month
- day_of_week
- part_of_day
- n_visitors
- distance_from_home
- travelled_countries
- visitor_country_origin
- visitor_home_origin
- visitor_work_origin
- carrier
- brand_visited
- place_categories
- geo_behaviour
- make
- model
- os_version
- ratio_age_18_24
- ratio_age_25_34
- ratio_age_35_44
- ratio_age_45_54
- ratio_age_55
- ratio_female
- ratio_male

搜集汇总

背景与挑战

背景概述

该数据集通过处理数十亿级位置信号，提供美国麦当劳门店的访客数据，包含时间、人口统计、设备信息等多维度字段，并已过滤员工和路过者等干扰数据。平台支持全球范围类似POI的访问数据采集，样本包含27个分析字段。