Logistic regression.

In the rapidly evolving business landscape, micro-entrepreneurs stand out as significant contributors to social innovation. However, the link between their personality traits and the social innovations they introduce needs to be studied more. This research, guided by the Big Five model and the Oslo Manual’s innovation framework, aims to address this gap. The central question driving this study is whether the personality traits of micro-entrepreneurs, precisely openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism, influence the social innovations they bring forth. Through a comprehensive exploration of literature and empirical analysis—quantitative research on a representative sample of 1848 Polish micro-entrepreneurs—this research examines the interconnectedness between personality characteristics and social innovation outcomes. The key findings suggest that three personality variables characterising micro-entrepreneurs–openness for experience, conscientiousness, and extroversion–emerge as shared, statistically significant factors. These variables positively impact all types of social innovations implemented by micro-entrepreneurs (product and process). In none of the analysed cases, agreeableness and neuroticism were statistically significant. Finally, it’s worth emphasising that the chances of micro-entrepreneurs introducing social innovations increase more strongly with an increase in their openness to experience than in the case of extroversion and conscientiousness.在快速演变的商业环境中，微型创业者（micro-entrepreneurs）是社会创新的重要贡献群体，但其人格特质与所引入的社会创新之间的关联仍有待更深入的研究。本研究以大五人格模型（Big Five model）与《奥斯陆手册》（Oslo Manual）的创新框架为指导，旨在填补这一研究空白。本研究的核心问题为：微型创业者的人格特质——具体即经验开放性（openness to experience）、尽责性（conscientiousness）、外向性（extraversion）、宜人性（agreeableness）与神经质（neuroticism）——是否会对其推动的社会创新产生影响。本研究通过全面的文献梳理与实证分析——针对1848名波兰微型创业者的代表性样本开展定量研究——探究人格特征与社会创新成果之间的内在关联。核心研究结果显示，表征微型创业者的三项人格变量——经验开放性、尽责性与外向性——均为具有统计学显著性的共性影响因素，这三项变量对微型创业者所推行的各类社会创新（产品类与流程类）均产生正向影响。而宜人性与神经质在所有分析场景中均未体现出统计学显著性。最后需强调的是，相较于外向性与尽责性，微型创业者的经验开放性每有所提升，其推出社会创新的概率增幅更为显著。