Data for: Transitional Tourist Gaze in a Post-War Destination: A Case Study of Jaffna, Sri Lanka

We use TripAdvisor.com reviews as the sample that was made by the Sri Lankan domestic tourists in English, between May 2018 – December 2018 who visited Jaffna, a post-conflict destination, to explore the transitional domestic tourists’ gaze at a post-conflict destination. The data were collected during November 2018 and September 2019. Purposive sampling method was adopted to carefully select the data (reviews) which are most appropriate for consideration for analysis along with the study objectives. Accordingly, thirteen (13) tourist destinations were selected in Jaffna District for data collection and in total 173 reviews, were abstracted for analysis. Thematic analysis was performed in analyzing the data and cross-coding was performed to increase the validity and reliability. The thematic coding allowed us to categorize the data there-by letting different themes to emerge. Nvivo-11 (QSR International) software was used in qualitative coding because of its strong coding function. Any potential researcher can re-perform the thematic analysis and identify different themes that might help to expand the body of literature.

本研究以2018年5月至12月间，到访冲突后目的地贾夫纳（Jaffna）的斯里兰卡国内游客所撰写的英文猫途鹰（TripAdvisor）评论作为研究样本，旨在探讨转型期国内游客在冲突后目的地的游客凝视（tourist gaze）。数据采集工作于2018年11月至2019年9月期间开展。本研究采用目的抽样法（purposive sampling），结合研究目标，精心筛选最适配分析需求的评论数据。据此，研究在贾夫纳区选取13处旅游目的地开展数据采集，最终共提取173条评论用于分析。本研究采用主题分析法（thematic analysis）对数据进行处理，并通过交叉编码（cross-coding）提升研究的效度与信度。主题编码可实现数据的分类整理，进而使不同研究主题得以浮现。鉴于其强大的编码功能，本研究选用Nvivo-11（QSR国际公司）软件开展质性编码（qualitative coding）工作。后续任何潜在研究者均可重复本研究的主题分析流程，挖掘其他潜在研究主题，从而助力相关学术文献体系的拓展。