ฺBeyond COVID-19: dine-in vs deliveries for restaurants in Thailand

The COVID-19 Pandemics have caused changes in consumption behavior and boosted the growth of an already successful Food Delivery Industry. We used data obtained through a survey of consumers living in Bangkok during the COVID-19 outbreak to find correlations between demographics, consumption behavior and preference for dine-in vs delivery. We have identified prior decision on the dishes, cost, and time of delivery to be factors that significantly affects consumers decision while ordering food delivery but found no correlation to their preference for either dine-in or delivery. The recommendation and applicable strategies for restaurants that want to focus on dine-in, delivery or both have been included in this study but may not be relevant for business outside of Bangkok due to limitation in survey samples.

新型冠状病毒肺炎（COVID-19）疫情改变了大众消费行为，并推动本已发展态势良好的外卖餐饮（Food Delivery）行业实现进一步增长。本研究针对新冠疫情暴发期间居住在曼谷的消费者开展问卷调查以获取相关数据，旨在探究人口统计学特征、消费行为与堂食（dine-in）、外卖（delivery）偏好之间的相关性。研究发现，消费者在点餐前置决策环节的菜品选定、配送成本与配送时长，是影响其外卖点餐决策的显著因素，但未发现上述因素与消费者对堂食或外卖的偏好存在关联。本研究纳入了针对专注堂食、外卖或两者兼顾的餐饮商家的运营建议与可落地策略，但由于本次问卷调查的样本存在局限性，该研究结论或不适用于曼谷以外地区的餐饮经营主体。