Tabla 2. Campañas que componen la muestra

Table from the paper El storydoing como modelo innovador de comunicación publicitaria que favorece una mejora en la sociedad (Storydoing as an innovative model of advertising communication that favours an improvement in society). It describes the brands and their respective campaigns that make up the research sample.

本表格出自论文《以故事践行（Storydoing）为助力社会改善的创新广告传播模式》（英文标题：Storydoing as an innovative model of advertising communication that favours an improvement in society），该表格详细列明了构成本次研究样本的各品牌及其各自对应的广告活动（campaigns）。