Occupational accidents and the performance of the Occupational Health Reference Center in the pages of the Jornal de Piracicaba newspaper between 2007 and 2014

The prevention of occupational accidents is not an issue frequently covered by the print media. The aim of this study was to identify and describe the issues and actions promoted by Piracicaba Occupational Health Reference Center (Cerest), in Piracicaba, Sao Paulo State, Brazil, that attracted the interest of the local newspaper Jornal de Piracicaba and the image the newspaper promotes of the service and the issue of occupational accidents. A total of 146 texts published between 2007 and 2014 were analyzed in two categories: occupational accidents and occupational health surveillance. The findings show that the newspaper gives a voice to the actors involved and bases its coverage on the information and actions developed by the service, thus legitimizing occupational safety and health policy and the role of the local media in resolving social problems involving the community.职业事故预防并非平面媒体常规报道的议题。本研究旨在识别并阐述巴西圣保罗州皮拉西卡巴市皮拉西卡巴职业健康参考中心（Cerest）所推动的、获当地报纸《皮拉西卡巴报》（Jornal de Piracicaba）关注的相关议题与行动，同时分析该报对该中心服务及职业事故议题的形象塑造。本研究共分析2007年至2014年间发布的146篇文本，划分为职业事故与职业健康监测两个类别。研究结果显示，该报为相关参与主体发声，其报道以该中心所开展的信息与行动为依托，从而确立了职业安全与健康政策的合法性，以及本地媒体在解决社区关联社会问题中所发挥的作用。