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Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

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NBER2022-07-01 更新2025-01-04 收录
下载链接:
https://www.nber.org/papers/w30273
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资源简介:
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and Instagram, aimed at increasing COVID-19
提供机构:
美国国家经济研究局
创建时间:
2022-07-01
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