Open dataset of 20 interviews with senior service designers and managers for the Empathy Business research project

The aim of the Empathy Business research project (2023-2024) led by the University of Lapland focused on how to digitalize services and business prototyping through creativity. The research named challenges as well as design methods for developing digital tools for meeting the future needs of service design and business development.In total, 20 interviews among senior service designers and managers located in Europe, Latin America and Asia were conducted during spring 2023. The interviews provide perspectives related to the future of service design as a practise, the skills required and further issues of relevance for professionals in the field. Based on affinity diagramming eight main clusters were named: Sustainability, Business compatibility, New tools, Designer’s skills, Art-based methods, People in the centre, Online workshops, and Physical workshops.This data set includes an anonymized list of the interviewees, affinity diagram post-it notes of the interviews, short descriptions of the main clusters and an internet link to the online affinity diagram on Miro board.The materials provided initial insights for developing Proof-of-Concepts for digitized interfaces, such as suitable plugins, 3D-based photorealistic solutions, or an application with the potential to be used in service design and service prototyping contexts as well as in other development processes within and across organizations.由拉普兰大学（University of Lapland）主导的2023-2024年度共情商业（Empathy Business）研究项目，核心目标为探索如何通过创意赋能实现服务数字化转型与商业原型构建。该研究明确了相关实践挑战，并提出了面向服务设计与商业发展未来需求的数字工具开发设计方法。2023年春季，研究团队对欧洲、拉丁美洲与亚洲的20名资深服务设计师及管理者开展了访谈，访谈内容涵盖服务设计实践的未来走向、行业所需专业技能，以及该领域从业者关注的其他相关议题。研究团队通过亲和图分析法（affinity diagramming）对访谈数据进行梳理，最终提炼出八大核心聚类：可持续性、商业适配性、新型工具、设计师技能、艺术导向方法、以用户为中心、线上工作坊与线下工作坊。本数据集包含受访者匿名清单、访谈所用亲和图便利贴记录、八大核心聚类的简要说明，以及Miro平台在线亲和图的网络链接。该数据集材料可为数字化界面概念验证（Proof-of-Concepts）的开发提供初始洞察，例如可应用于服务设计、服务原型构建场景以及组织内部或跨组织其他开发流程的适配插件、基于3D的照片级逼真解决方案，或相关应用程序。