Visualizations of AI in German news media coverage (2019)

We have conducted a quantitative visual content analysis of illustrated German national print media coverage on AI between January 1 and December 31, 2019. As news media titles, we chose six (leading) national quality newspapers and news magazines in Germany, namely: Süddeutsche Zeitung (SZ), Frankfurter Allgemeine Zeitung (FAZ), Die Welt (DW), taz, Der Spiegel, and Die Zeit. All illustrated articles during the analysis period that contained the keywords ‘artificial intelligence’ or ‘AI’[1] in their headline or subtitle (focus on articles that cover AI as a main topic) were selected for analysis. Our search resulted in 225 news articles, of which 127 were illustrated (56%) with n = 150 images in sum (some articles contained more than one image). For each image we captured formal categories (e.g. medium, publishing date, department, image genre etc.) as well as content categories. Per image, several image subjects (human, robot, computer etc.) with multiple specifying subcategories could be coded, for example if an image shows a human and a robot at the same time, as well as one image topic (again with multiple subcategories; e.g. man as role model, international competition, etc.).<br>[1] German search string: “Künstliche* Intelligenz” OR *KI*

本研究针对2019年1月1日至12月31日期间德国国家级印刷媒体中涉及人工智能（AI）的配图报道开展了量化视觉内容分析。本次研究选取德国6家主流国家级优质报纸与新闻杂志作为分析样本，分别为：《南德意志报》（Süddeutsche Zeitung, SZ）、《法兰克福汇报》（Frankfurter Allgemeine Zeitung, FAZ）、《世界报》（Die Welt, DW）、《日报》（taz）、《明镜》（Der Spiegel）以及《时代周报》（Die Zeit）。我们筛选出分析时段内所有标题或副标题包含关键词“artificial intelligence”或“AI”[1]，且以人工智能为核心报道主题的配图文章。本次检索共获得225篇符合条件的新闻文章，其中127篇配有插图，占比56%，累计包含150张图片（部分文章附带多张图片）。针对每张图片，本研究记录了其形式分类（如媒介、发布日期、版面、图片类型等）与内容分类。每张图片可被编码为多个图像主体类别（如人类、机器人、计算机等）及其细分子类别——例如若某张图片同时出现人类与机器人，还可被归类至单一图像主题类别（同样包含多个子类别，如“人类作为角色范本”“国际竞赛”等）。[1] 德语检索式：“Künstliche* Intelligenz” OR *KI*