Consumer Insights Tracker, 2024-2025

<p>The Consumer Insights Tracker is an online monthly tracking survey commissioned by the Food Standards Agency (FSA). It monitors the behaviour and attitudes of consumers aged 16+ in England, Wales and Northern Ireland in relation to food. Each month, the survey is conducted with approximately 2,000 consumers. </p><p><br></p>
<p>The Consumer Insights Tracker, 2024-2025 dataset covers 12 waves of data collection from April 2024 to March 2025.</p>
<p></p>
<p>The survey includes core topics such as food availability, food affordability, consumer concerns related to food, and confidence in both the food supply chain and the FSA as a regulator. These core measures enable the tracking of trends and changes in consumer behaviours and attitudes over time.</p>
<p></p>
<p>In addition to the core questions, some waves in this dataset also explore other topics. These include consumer awareness and acceptance of novel foods and food production techniques such as precision breeding, cell-cultivated products (CCPs), and cannabidiol (CBD). Further information about the additional topics covered in each wave can be found in the Technical Report.</p>
<p></p>
<p>The data is collected via online panels using demographic quotas to ensure representativeness. The Consumer Insights Tracker complements the FSA's official statistic <a href="https://beta.ukdataservice.ac.uk/datacatalogue/series/series?id=2000126" target="_blank">Food and You 2 survey</a> which collects more methodologically robust data (random probability sample) on an annual basis, providing longer term monitoring of consumer behaviour and attitudes over time.</p>

消费者洞察追踪（Consumer Insights Tracker）是由食品标准局（Food Standards Agency，FSA）委托开展的月度在线追踪调查。该调查针对英格兰、威尔士及北爱尔兰地区16岁及以上消费者的食品相关行为与态度进行监测。调查每月约访问2000名消费者。

2024-2025版消费者洞察追踪数据集涵盖2024年4月至2025年3月期间的12轮数据采集工作。

该调查涵盖食品可获得性、食品可负担性、消费者食品相关担忧，以及对食品供应链与作为监管机构的FSA的信任度等核心议题。这些核心测量指标可用于追踪消费者行为与态度随时间的变化趋势。

除核心问题外，本数据集的部分轮次还探讨了其他议题，包括消费者对新型食品及精准育种、细胞培养产品（cell-cultivated products，CCPs）、大麻二酚（cannabidiol，CBD）等食品生产技术的认知与接受度。各轮次涵盖的额外议题详情可查阅技术报告。

数据通过在线调研面板采集，并采用人口统计配额以确保样本代表性。消费者洞察追踪项目可作为FSA官方统计项目<a href="https://beta.ukdataservice.ac.uk/datacatalogue/series/series?id=2000126" target="_blank">Food and You 2调查（Food and You 2 survey）</a>的补充——该项目采用方法学更严谨的随机概率抽样，每年开展一次，用于长期追踪消费者的行为与态度。