Ethiopia (2010): FoQus Study on Household Water Treatment “WhuaAgar Tellel”

This FoQus for Marketing Planning study will explore determinants identified in PSI/Ethiopia TRaC survey conducted in 2006 and 2008 on caregivers of children in three regions, namely Oromiya, SNNPRS and Addis Ababa. This study aims to gather data useful for designing the concept for WhuaAgar Tellel to facilitate more effective social marketing activities and give voice to caregivers of children under the age of five.

本次营销规划焦点（FoQus for Marketing Planning）研究，将对2006年与2008年开展的PSI/Ethiopia TRaC调查中所明确的影响因素展开探索。该调查覆盖奥罗米亚州、SNNPRS与亚的斯亚贝巴三个地区的儿童看护者。本研究旨在收集可用于构建WhuaAgar Tellel项目概念的相关数据，以推动更具成效的社会营销活动，并为五岁以下儿童的看护者传递其心声。