Research data.

Using creativity to promote recreational services is crucial. Accordingly, creative linguistic landscapes (CLLs) are being used to improve visitors’ experiences in some recreational zones. However, relevant research is still in its early stages. Therefore, this study was conducted. It summarized the leisure function categories and function evaluation indicators of CLLs in recreational zones respectively based on image materials and related online reviews. The leisure function outcomes of all CLL types were ranked using the fuzzy PROMETHEE method; based on this ranking, a CLL configuration optimization mode was suggested. The findings reveal the following. (1) Currently, there are mainly nine leisure function types of CLL in practice, although the type structure is severely imbalanced; there are 12 primary corresponding function evaluation indicators, although each of them draws significantly different attention. (2) There are notable variations among the outcomes of different types of functions of CLL: mood adjustment is the most advantageous function of CLL for leisure services, followed by emotional guidance and cognitive building functions; (3) According to the study findings, in the configuration of CLL, which aims at leisure function optimization, the “function focusing and coordinating mode (the superior functions of CLL are focused on and its various functions are coordinated)” should be adopted. The results provide meaningful lessons for the establishment of rational and effective CLL in recreational zones.

以创意赋能休闲服务至关重要。据此，部分休闲景区已开始运用创意语言景观（Creative Linguistic Landscapes, CLLs）以提升游客体验。然而当前相关研究仍处于起步阶段，故而开展本研究。本研究基于影像资料与相关在线评论，分别梳理了休闲景区内创意语言景观的休闲功能类别及其功能评价指标；采用模糊PROMETHEE法对所有类型创意语言景观的休闲功能效果进行排序，并基于该排序提出了创意语言景观配置优化模式。研究结果如下：(1) 当前实践中，创意语言景观主要涵盖9类休闲功能，但功能结构严重失衡；对应共有12项核心功能评价指标，且各指标受关注程度差异显著。(2) 不同类型的创意语言景观功能效果存在显著差异：情绪调节是休闲服务场景下创意语言景观最具优势的功能，其次为情感引导与认知塑造功能。(3) 基于研究结果，在以休闲功能优化为目标的创意语言景观配置中，应采用「功能聚焦协调模式」——即聚焦创意语言景观的优势功能并协调各功能间的关系。本研究结果可为休闲景区合理构建高效创意语言景观提供有益借鉴。