Media barometer 1993

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1993 the respondents were asked if they had been listening to a record player or a tape recorder the day before. If so, they were asked for how long period. Respondents answering that they did not listen to record player or tape recorder the day before were asked when they last did so. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. Furthermore respondents were asked about their radio listening habits including which channel the respondent listened to and if he/she listened to their local radio station or any foreign radio station. Respondents answering that they did not listen to the radio the day before were asked when they last listened to the radio. There is also information on access to equipment such as remote control, text television, stereo television, video recorder, satellite television, or parabolic aerial. Other information deals with the respondent´s possibility to watch Danish, Finnish and Norvegian television channels as well as TV4, channel 5, or local television. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe the trends and changes in people's use of mass media.

首份媒体晴雨表（Media Barometer）于1979年启动，此后该调查每年定期开展。本次调查旨在探究瑞典民众在典型单日中对各类媒体的使用情况。1993年的调查中，受访者被问及前一日是否使用过电唱机或磁带录音机，若有使用则需说明时长；未使用的受访者则被询问上一次使用的时间。所有受访者均需回答前一日是否阅读过以下任一内容：早报、晚报、周刊、漫画、其他期刊或书籍。若有阅读，则需说明阅读数量及时长。其中，图书阅读者还需进一步说明其阅读是出于个人消遣，还是专业学习用途。未在前一日阅读任何报纸、期刊或书籍的受访者，则被问及上一次阅读的时间。此外，调查还涵盖受访者的广播收听习惯，包括其收听的频道、是否收听本地广播电台或境外广播电台；未在前一日收听广播的受访者，需说明上一次收听广播的时间。调查同时收集了受访者拥有遥控器、文字电视、立体声电视、录像机、卫星电视或抛物面天线等设备的相关信息。其他信息内容包括受访者接收丹麦、芬兰、挪威电视频道，以及TV4、第五频道或本地电视台节目的可及性。背景变量则包含受访者的年龄、性别、受教育程度、职业及家庭构成等信息。研究目标：阐释民众大众媒体使用行为的趋势与变迁。