InMarket Visit Stream - Restaurant Foot Traffic

Increase your return on ad spend by optimizing your media. Visit Stream is a real-time, visit-based optimization solution designed to better monitor and track offline conversions across all of your marketing initiatives. Powered by scaled and accurate, permission-based SDK data, Visit Stream is a daily/real-time feed of consumer visits to your precise retail location.

Common restaurant use cases include:
-Optimize media while in-flight
-Measure advertising with visits not clicks
-Increase return on ad spend (ROAS)
-Understand media performance across channels
-Identify target markets and loyalists
-Observe foot traffic patterns & visit frequency

Drive results with Visit Stream:
-Powered by permission-based, SDK Data
-Scaled across nearly 200M monthly active users
-Measured daily visits to any POI or customized boundaries
-Third-party validated for precision and accuracy

**Explore visits to any POI with Visit Stream. Contact InMarket for more information.

Sample Tables:
-Visits of exposed and control deviceIDs to a location or competitor

Fields Included:
-Time_iso8601 (Date time string of visit event)
-DID (Mobile device identifier (software-based); IDFA (iOS) or Google Ad ID (Android))
-Brand (Brand location being targeted)
-DMA_ID (DMA ID of where visit occurred)
-DMA_METRO (DMA name of where visit occurred)
-Commercial_ID (Unique location ID *anonymized* indicating where the visit occurred)
-Visit_ts_epoch (Timestamp of visit event in epoch format)
-Custom (Custom fields available on request)

Expected Workflow:
- Consumer connects with InMarket to discuss enrichment options such as a list of places of interest for visitation with InMarket.
- Consumer shares their list of places of interest with InMarket via Snowflake
- InMarket shares the visitation data to the Consumer via Snowflake.

搜集汇总

背景与挑战

背景概述

该数据集提供基于许可SDK采集的实时餐厅客流数据，覆盖近2亿月活用户，可精准追踪指定POI的每日访问量，主要用于优化广告投放效果和测量线下转化率。数据包含设备ID、访问时间、地理位置等关键字段，通过Snowflake平台实现数据交换。