Computer Image 1989

Image of computer companies.

Topics: supported and unsupported degree of familiarity of
manufacturing companies in the computer business; best computer
manufacturer; comparison of the image of the manufacturers Commodore,
IBM, Nixdorf and Siemens regarding their financial situation, their
reputation, orientation towards employees, quality of leadership,
technological development, customer support, willingness to help or
cooperation and product quality; judgement on environmental
consciousness and sponsoring activities of companies; self-assessment
of interest in computers; personal experience with computers and origin
of this experience.