Computer Image 1989

Image of computer companies. Topics: supported and unsupported degree of familiarity of manufacturing companies in the computer business; best computer manufacturer; comparison of the image of the manufacturers Commodore, IBM, Nixdorf and Siemens regarding their financial situation, their reputation, orientation towards employees, quality of leadership, technological development, customer support, willingness to help or cooperation and product quality; judgement on environmental consciousness and sponsoring activities of companies; self-assessment of interest in computers; personal experience with computers and origin of this experience.