Relation and prominence.

PurposeDecision-Making Trial and Evaluation Laboratory (DEMATEL) methods identify cause factors in green supply chain management (GSCM). This study argues that the target method treats affecting factors as unique themes; however, various factors may be mutually antagonistic (i.e., mutually positive or negative) or encompass other meaningful information (e.g., gain/risk, intensify/depress). The factor affecting GSCM implicitly encompasses the economy and ecology (greenness), which may conflict. This new approach can be integrated into the analysis, dividing affecting factors into “cause” and “effect” groups. The organization should focus on affecting factors in the cause group. The findings provide strategic guidance for organizations to practice GSCM.Design/Methodology/ApproachA duo-theme cloud model DEMATEL approach was proposed to divide these affecting factors of GSCM into “economy” and “greenness.” The cloud model was applied to overcome the ambiguity and randomness in the concept of uncertainty and allow the integration of mutual qualitative and quantitative mapping.FindingsSix factors in the economic aspect and four in the greenness aspect should be classified as the cause group.Practical implicationsOrganizations should prioritize these ten factors in their GSCM practices. Doing so makes the GSCM problem relatively straightforward and allows for efficacious decision-making.Originality/ValueThis study proposes a duo-theme cloud model DEMATEL approach to identify cause factors in GSCM.研究目的：决策试验与评价实验室（Decision-Making Trial and Evaluation Laboratory, DEMATEL）方法常用于识别绿色供应链管理（Green Supply Chain Management, GSCM）中的成因要素。本研究指出，传统DEMATEL方法将影响因素视为单一独立主题，但各类影响因素间可能存在互斥关联（即正向或负向相互作用），或蕴含其他关键信息（如收益/风险、强化/抑制）。影响绿色供应链管理的因素本身隐含经济与生态（绿色性）两个维度，二者或存在冲突。本研究提出的新方法可融入分析流程，将影响因素划分为"cause（原因组）"与"effect（结果组）"，企业应重点关注原因组内的影响因素。本研究结论可为企业实施绿色供应链管理提供战略指引。 设计/方法/路径：本研究提出双主题云模型-DEMATEL方法，将绿色供应链管理的影响因素划分为"economy（经济）"与"greenness（绿色性）"两大维度。云模型可克服不确定性概念中的模糊性与随机性，实现定性与定量的双向映射融合。 研究结果：经济维度的6项因素与绿色性维度的4项因素应被划分为原因组。 实践启示：企业在开展绿色供应链管理实践时，应优先关注上述10项因素。此举可简化绿色供应链管理问题的解决复杂度，助力实现高效决策。 原创性与价值：本研究首次提出双主题云模型-DEMATEL方法，用于识别绿色供应链管理中的成因要素。