Strategic Awareness.

Given the limited research on climate change (CC) awareness and strategies among micro, small, and medium-sized enterprises (MSMEs), this study aims to address three key questions: To what extent are MSMEs aware of CC and decarbonization? How do MSMEs strategize to address CC and achieve carbon neutrality? What factors shape MSMEs’ attention to CC and decarbonization? Drawing on theoretical insights from the Attention-Based View, we analyze CC awareness and strategies among 1,453 Colombian ventures to identify common patterns and traits between them. Our findings reveal a significant gap in MSMEs’ understanding of essential concepts such as carbon neutrality, decarbonization, and the overall impacts of CC on their businesses. Moreover, the results indicate that most MSMEs exhibit greater awareness of CC-related strategies at the corporate practice level than those aimed at operational processes. On average, respondents estimate that achieving carbon-neutral emissions will take between five to twenty years. Based on our findings, we propose scholarly, managerial, and policy recommendations to enhance CC awareness and promote effective CC-related strategies across MSMEs from different economic sectors.

鉴于当前针对微型、小型及中型企业（Micro, Small, and Medium-sized Enterprises，以下简称MSMEs）的气候变化（Climate Change，以下简称CC）认知及应对战略的相关研究较为匮乏，本研究旨在回应三大核心议题：微型、小型及中型企业对气候变化与脱碳的认知程度如何？微型、小型及中型企业如何制定战略以应对气候变化并实现碳中和？哪些因素影响微型、小型及中型企业对气候变化与脱碳的关注度？本研究基于注意力观（Attention-Based View）的理论视角，对1453家哥伦比亚企业的气候变化认知与战略展开分析，以挖掘其共性模式与特征。研究结果显示，微型、小型及中型企业对碳中和、脱碳以及气候变化对其经营的整体影响等核心概念的认知存在显著缺口。此外，研究结果表明，相较于面向运营流程的战略，多数微型、小型及中型企业对企业实践层面的气候变化相关战略的认知程度更高。受访企业平均预估，实现碳中和排放所需时长为5至20年。基于上述研究结果，本研究提出学术、管理与政策层面的建议，以提升不同行业领域微型、小型及中型企业的气候变化认知，并推广行之有效的气候变化相关战略。