EEG-based Consumer Neuroscience and Neuromarketing Dataset

SciMAT dataset with 497 EEG-based Consumer Neuroscience and Neuromarketing articles from 2002 (Consumer Neuroscience field origin) to 2022. Three periods of study were established according to the frequency of EEG use in Consumer neuroscience. The first of these periods, 2002-2010, corresponds to the first decade in which we see the initial acceptance of EEG technology in the field. In the second period, 2011-2017, the use of EEG experiences a growth phase, and during the third period, 2018-2021, we see a substantial rise in the use of EEG in Consumer neuroscience and Neuromarketing studies.

SciMAT数据集（SciMAT dataset）收录了2002年（消费神经科学领域起源年份）至2022年间的497篇基于脑电图（EEG）的消费神经科学与神经营销学学术论文。研究依据消费神经科学领域脑电图技术的应用频次，将该数据集划分为三个研究阶段：第一阶段为2002年至2010年，对应脑电图技术在本领域获得初步认可的首个十年；第二阶段为2011年至2017年，脑电图技术的应用进入增长期；第三阶段为2018年至2021年，消费神经科学与神经营销学研究中脑电图技术的应用出现显著攀升。