Leading jeans brands in Great Britain 2023, by number of users

Of all the clothing stores that sell jeans, the low-cost Irish fashion retailer Primark (natively known as Penney’s) had the greatest number of users in Great Britain, with an estimated 2.76 million. Levi StraussAlthough Primark is the most popular brand of jeans when all retailers are concerned, of the specialist brands the most popular is Levi’s, with an estimated 2.7 million users in Britain. Dating back to the late 1800’s, the American company remains an iconic brand worldwide. In 2023, Levi Strauss’ net sales in Europe stood at 1.6 billion U.S. dollars, which was close to the peak net sales in the past decade. Leading retailers in the apparel marketThe apparel market in the UK is dominated by a handful of familiar big-name retailers. One of the leading brands is the British institution Marks & Spencer, which accounts for a significant share of the market.One of the company's biggest competitors on the apparel market is Primark.

在所有销售牛仔服装的服装店中，爱尔兰低成本时尚零售商Primark（原名为Penney's）在英国的用户数量最多，估计达276万。尽管在所有零售商中，Primark是牛仔服装最受欢迎的品牌，但在专业品牌中，最受欢迎的是Levi’s，估计在英国有270万用户。追溯至19世纪末，这家美国公司已成为全球的标志性品牌。截至2023年，Levi Strauss在欧洲的净销售额达到16亿美元，接近过去十年以来的峰值净销售额。服装市场的领先零售商英国服装市场由少数几家知名的大型零售商主导。其中一家领先品牌是英国国宝级品牌玛莎百货（Marks & Spencer），其占据了市场的显著份额。该公司在服装市场的主要竞争对手之一即是Primark。