Mediating effect analysis.

The revisit intention of tourists is an important guarantee for the sustainable and healthy development of tourism destination, and has also received attention from the current academic community. However, there is still insufficient research on the antecedents of revisit intention from the perspectives of tourism destination, image and nostalgia emotion. This study takes China’s ecological tourism scenic area (Guilin Lijiang Scenic Area) as a case study, and uses questionnaire survey method to obtain research data for empirical research. The results of this study confirm that tourism destination image has a positive impact on nostalgia emotions and local attachment, nostalgia emotion has a positive impact on local attachment, and local attachment has a positive impact on revisit intention. Perceived risk plays a negative moderating effect between local attachment and revisit intention. In addition, this study also examined the mediating effect of nostalgia emotion and local attachment. This study is beneficial for enriching the theory of the influence mechanism of revisit intention from the perspective of consumer psychology. It is an interdisciplinary research result of management and psychology, providing theoretical reference for improving revisit intention in tourism destinations and promoting their healthy development.

游客重游意愿是旅游目的地可持续健康发展的重要保障，亦受到当前学术界的广泛关注。然而，现有研究从旅游目的地、形象与怀旧情绪视角探讨游客重游意愿前因的相关成果仍较为匮乏。本研究以中国生态旅游景区（桂林漓江景区）为研究案例，通过问卷调查法获取研究数据以开展实证分析。研究结果证实：旅游目的地形象（tourism destination image）对怀旧情绪与地方依恋具有正向影响；怀旧情绪对地方依恋具有正向影响；地方依恋对游客重游意愿具有正向影响。感知风险（perceived risk）在地方依恋与游客重游意愿之间发挥负向调节作用。此外，本研究还检验了怀旧情绪与地方依恋的中介效应。本研究有助于从消费者心理学视角丰富游客重游意愿的影响机制理论，属于管理学与心理学的交叉研究成果，可为提升旅游目的地游客重游意愿、推动其健康可持续发展提供理论参考。