"Dataset of the Paper \"The Impact of Odor Training on Product Memorability: An Empirical Eye-Tracking Study\""

"This dataset contains empirical eye-tracking research data on the impact of odor training on product memorability, including experimental data from 45 participants. It covers eye-tracking metrics (average fixation duration on the area of interest, total fixation duration on the area of interest, etc.), subjective ratings of the four odor dimensions (pleasantness, familiarity, intensity, irritation), and comprehensive product memorability scores. Controlled experiments were conducted to obtain data from the odor training group and the control group. The weights of eye-tracking metrics were determined and memorability scores calculated via the Analytic Hierarchy Process (AHP). The dataset also includes statistical results from Pearson correlation analysis and analysis of variance (ANOVA). It provides empirical data support for exploring sensory marketing strategies for products without intrinsic olfactory associations and is applicable to research on cross-modal memory and olfactory marketing."

本数据集包含关于气味训练对产品记忆度影响的实证眼动追踪研究数据，涵盖45名参与者的实验数据。其包含眼动追踪指标（感兴趣区域平均注视时长、感兴趣区域总注视时长等）、四项气味维度的主观评分（愉悦度、熟悉度、强度、刺激度），以及完整的产品记忆度评分。研究通过控制实验分别获取气味训练组与对照组的数据，并采用层次分析法（Analytic Hierarchy Process，AHP）确定眼动追踪指标的权重，进而计算记忆度评分。本数据集还包含皮尔逊相关分析与方差分析（Analysis of Variance，ANOVA）的统计结果。该数据集可为探索无内在嗅觉关联产品的感官营销策略提供实证数据支持，适用于跨模态记忆与嗅觉营销相关研究。