Descriptive statistics.

This study empirically analyzes the evolution of cultural products based on theoretical cultural discourse and evolutionary processes. We use data from 116 survival auditions aired in Korea between 2006 and 2017 to examine the cultural memes that shape the continued appeal of survival audition programs. Specifically, we discuss the influence of “memes” in cultural codes, namely, audience empowerment, experts’ involvement, fair rewards, and career opportunities. The results of probit regression analysis with survival audition program reproduction as the dependent variable show that audience empowerment, experts’ involvement, fair rewards, and career opportunities in survival audition programs influence the reproduction of cultural goods. The findings confirm all four hypotheses. The findings of this study have theoretical and practical implications. First, it enriches the theoretical discourse on the evolution of cultural goods by offering a meme-based explanation for their reproduction. Second, it has implications for industry practitioners involved in planning and producing cultural goods by identifying normative cultural codes that affect the longevity of these products.

本研究基于文化理论话语与演化进程，对文化产品的演化路径展开实证分析。本研究采用2006年至2017年韩国播出的116档生存选秀节目数据，旨在剖析塑造生存选秀节目持续吸引力的文化模因（meme）。具体而言，本研究探讨文化符码中的模因影响维度，具体包括受众赋权、专家参与、公平奖励与职业发展机遇。本研究以生存选秀节目的再生产作为因变量，开展概率单位回归分析，结果显示：生存选秀节目中的受众赋权、专家参与、公平奖励与职业发展机遇，均会对文化产品的再生产产生显著影响。本研究的结果验证了全部四项研究假设。本研究的发现兼具理论与实践意义：其一，本研究通过模因视角阐释文化产品的再生产机制，丰富了文化产品演化领域的理论话语；其二，本研究识别出影响文化产品生命周期的规范性文化符码，可为文化产品策划与制作领域的行业从业者提供实践参考。