A field experiment on attracting crowdfunders

This folder contains the final dataset (datasetfinal.dta), as well as Stata code (analysis01.do) to replicate the statistical analysis of the following paper:

Hornuf & Siemroth (2023): "A field experiment on attracting crowdfunders", Economics Letters, 222, 110928.

Abstract: In a field experiment, we tracked whether crowdfunders clicked on a newsletter link to a new project and whether they invested. In terms of clicks, we find that crowdfunders overall respond most to an environmental framing, while older crowdfunders respond more to a financial framing than younger ones, and men respond less to a financial framing than women. There were no significant differences in terms of investments.

The paper is obtainable for free via open access at: https://doi.org/10.1016/j.econlet.2022.110928

This work was supported by the Economic and Social Research Council [grant number ES/T015357/1] and the German Federal Ministry of Education and Research [grant number 031B0781A].

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1 TERMS OF USE
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Feel free to use the data or the Stata code in any way you see fit, provided you give credit in any output by citing:

Hornuf & Siemroth (2023): "A field experiment on attracting crowdfunders", Economics Letters, 222, 110928.

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2 CONTENTS
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The folder contains the final dataset "datasetfinal.dta" in the Stata format, which is used to replicate the statistical analyses using the code in analysis01.do.

The PDF of the paper is in the docs subfolder. These contain details about the experimental design.

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3 HOW TO USE
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- Unpack the folder somewhere locally

- open "analysis01.do" contained therein in Stata. Tested in Stata 17.0, but will likely work in other versions

- IMPORTANT: At the top of the do-file, change the line

cd "C:\Users\cs16004\Desktop\Hornuf & Siemroth 2023 data"

to

cd "YOURPATH"

where YOURPATH is the path to the local directory you unpacked the folder to. This needs to be correct for the do-file to find the data

- now run the do-file in Stata (ctrl+d), which runs the statistical analyses and creates the tables from the paper

- "analysis01.do" might some user-written Stata commands. If not installed, these will cause an error. Fix this by installing the user-written commands via ssc or similar

- note: table layouts may not look exactly like the published versions, as the journal changed layouts

- note: tables will be written in latex format into the "tables" subfolder

本文件夹包含最终数据集（datasetfinal.dta），以及用于复现下述论文统计分析的Stata代码（analysis01.do）：

Hornuf与Siemroth（2023）：《一项关于吸引众筹参与者的田野实验》，《经济学通讯》（Economics Letters），第222卷，文章编号110928。

摘要：本研究通过田野实验追踪了众筹参与者是否点击指向新项目的电子通讯链接，以及是否进行投资。在点击行为层面，整体众筹参与者对环保主题框架的响应度最高；年长众筹参与者相较年轻群体，对财务主题框架的响应更为强烈，而男性相较女性对财务主题框架的响应则更弱。在投资行为层面未发现显著差异。

该论文可通过开放获取渠道免费获取：https://doi.org/10.1016/j.econlet.2022.110928

本研究得到经济与社会研究委员会（Economic and Social Research Council）[资助编号：ES/T015357/1]以及德国联邦教育与研究部（German Federal Ministry of Education and Research）[资助编号：031B0781A]的支持。

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1 使用条款
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您可自由以任何合适方式使用本数据集或Stata代码，但需在所有产出成果中引用下述文献以标注来源：
Hornuf与Siemroth（2023）：《一项关于吸引众筹参与者的田野实验》，《经济学通讯》，第222卷，文章编号110928。

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2 数据集内容
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本文件夹包含Stata格式的最终数据集"datasetfinal.dta"，可配合"analysis01.do"中的代码完成统计分析的复现。
论文的PDF版本存放在docs子文件夹中，其中包含实验设计的详细信息。

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3 使用方法
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- 将本文件夹解压至本地任意路径
- 使用Stata打开其中的"analysis01.do"。本代码已在Stata 17.0版本中测试，理论上兼容其他版本
- 重要提示：请修改do文件顶部的如下代码行：
cd "C:Userscs16004DesktopHornuf & Siemroth 2023 data"
将其替换为：
cd "YOURPATH"
其中YOURPATH为您将本文件夹解压至的本地目录路径。该路径设置正确是代码成功读取数据集的前提
- 随后在Stata中运行该do文件（快捷键：ctrl+d），即可执行统计分析并生成论文中的表格
- "analysis01.do"可能调用了第三方用户编写的Stata命令，若未安装此类命令，运行时将报错。可通过ssc或其他工具安装所需的第三方命令以解决该问题
- 注意：表格的排版可能与正式刊发版本不完全一致，因期刊后续调整了排版格式
- 注意：生成的表格将以LaTeX格式保存至"tables"子文件夹中