The Network for Integrated Behavioural Science: The Science of Consumer Behaviour, Data Overview, 2013-2022

This network-based research initiative, a collaboration among the Universities of Nottingham, Warwick, and East Anglia along with seven international and non-academic partners, employed a decentralized approach to data collection across multiple sub-projects. The overarching goal was to investigate human decision-making processes through a combination of theoretical and empirical studies. Data were gathered primarily through controlled experiments, with each research team independently designing and conducting studies relevant to their specific focus areas within behavioral science and economics.

The topics covered range from individual and group decision-making under uncertainty to preferences, social norms, and cooperation. Because of the project’s distributed structure, data collection was not centralized; instead, datasets were curated and shared alongside individual publications. Researchers were responsible for depositing their data, code, and supplementary materials in trusted open-access repositories, ensuring transparency and reproducibility. This model allowed for methodological flexibility and the rapid development of a wide array of research outputs.

The publications and underlaying data are available via Related resources.

本项基于网络的研究项目由诺丁汉大学、华威大学与东安格利亚大学，联合七家国际非学术合作伙伴共同发起，针对多个子项目采用去中心化的数据采集方案。其核心目标为结合理论与实证研究，探究人类决策的内在机制。数据主要通过控制实验采集，各研究团队可独立设计并开展贴合自身在行为科学与经济学领域特定研究方向的实验。

研究主题涵盖不确定性情境下的个体与群体决策、偏好、社会规范及合作行为等。由于本项目采用分布式架构，数据采集未采用中心化模式，各数据集将随对应研究成果一同整理并公开共享。研究人员需将自身研究的数据、代码及补充材料上传至可信的开放获取仓储，以保障研究的透明度与可复现性。该模式兼具方法论灵活性，可快速产出多元化的研究成果。

相关研究成果及底层数据集均可通过关联资源获取。