Renaissance Hub Museum Exit Survey, 2008-2009

<i>Renaissance</i> was the Museums, Libraries and Archives Council's (MLA) programme to transform England's regional museums. The programme has received over £300 million since 2002 which has been allocated across nine regional museum hubs. Regional museum hubs are a cluster of four-five museums which receive government investment in order to develop as centres of excellence and as leaders of their regional museum communities.<br>
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The <i>Renaissance Hub Museum Exit Survey</i> is a museum visitor exit survey commissioned to measure the impact of <i>Renaissance</i> funding. The questionnaire survey has been conducted in 45 museums and galleries across England to collect data on the profile of visitors as well as information about visitor satisfaction, propensity to recommend and general attitudes towards the museums and galleries.<br>
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The overall objective of this research was:<ul><li>to provide reliable and representative information regarding the profile of visitors to Renaissance hub venues. There was particular interest in visits from lower socio-economic groups, those from ethnic minority backgrounds and those with disabilities (the priority target groups) </li><li>to gather reliable and representative information on the views and attitudes of visitors on various aspects of their visit which can feed into policy development and programme evaluation</li></ul>Face-to-face interviews were conducted with adult visitors on exit from each of the sites. All had visited the museum. Those who had only used ancillary facilities, e.g. a shop or café on-site were excluded from the survey. Exit interviews ensured that each respondent had the maximum opportunity to experience the full product offering at each site. The interviewing schedule included a mix of daytime and weekday shifts - weekdays (c.60 per cent) and weekends (c.40 per cent), and covered school and public holidays. Interviews were carried out throughout the day in order to be as representative as possible. Admission figures were used as a guide to allocate the shifts on a monthly basis. <br>
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Further information can be found on the MLA's <a href ="http://www.mla.gov.uk/what/programmes/renaissance/renaissance%20results/hub%20exit%20survey" title="Renaissance Exit Survey">Renaissance Exit Survey</a> and <a href ="http://research.mla.gov.uk/" title="Research Evidence Resources">Research Evidence Resources</a> web pages.<br>

<i>文艺复兴（Renaissance）</i> 是博物馆、图书馆与档案馆委员会（Museums, Libraries and Archives Council, MLA）发起的英格兰地区博物馆改造项目。该项目自2002年以来已获得逾3亿英镑拨款，资金将分配至九个地区博物馆枢纽。地区博物馆枢纽指由4至5家博物馆组成的集群，旨在通过政府投资打造卓越中心，并成为所在地区博物馆群落的领军者。<br><br><i>文艺复兴枢纽博物馆离场调查（Renaissance Hub Museum Exit Survey）</i> 是为评估<i>文艺复兴</i>项目拨款的影响而委托开展的博物馆访客离场调查。该问卷调查于英格兰境内45家博物馆与美术馆开展，旨在收集访客画像、访客满意度、推荐意愿以及对场馆的整体观感等相关数据。<br><br>本研究的总体目标如下：<ul><li>提供关于文艺复兴枢纽场馆访客画像的可靠且具有代表性的信息，重点关注社会经济地位较低群体、少数族裔背景人士及残障人士等优先目标群体；</li><li>收集关于访客对参观各环节的观点与态度的可靠代表性数据，以供政策制定与项目评估参考。</li></ul>研究人员对从各场馆离场的成年访客开展面对面访谈，所有受访对象均实际参观了博物馆，仅使用场馆附属设施（如现场商店或咖啡馆）的人员被排除在调查之外。离场访谈可确保每位受访对象均已充分体验场馆的全部服务内容。访谈排班兼顾工作日与周末时段：工作日占比约60%，周末占比约40%，并覆盖学期假期与公共假日。为保证样本代表性，访谈于全天各时段开展，调查方以入场人数为依据按月分配各时段的访谈配额。<br><br>更多信息可参阅MLA官网的<a href="http://www.mla.gov.uk/what/programmes/renaissance/renaissance%20results/hub%20exit%20survey" title="文艺复兴离场调查">文艺复兴离场调查</a>与<a href="http://research.mla.gov.uk/" title="研究证据资源">研究证据资源</a>网页。